Loi Hein is perfectly positioned to take advantage of this shift in consumer preferences with a unique beverage that stands apart from what is currently available to consumers.
Loi Hein is a leading manufacturer and distributor of energy drinks, soft drinks, and drinking water products. We are proud to announce our upcoming first product launch in the coffee beverage segment in Myanmar.
Over the next 5 years, the ready-to-drink (RTD) coffee market in Myanmar is forecast to achieve a 5% to 9% compound annual growth rate. We believe that a majority of this growth is driven by a growing younger generation, rising incomes, an expansion of modern trade, and consumers seeking more alternatives. Loi Hein is perfectly positioned to take advantage of this shift in consumer preferences with a unique beverage that stands apart from what is currently available to consumers.
The new beverage brand is called Green Hills Coffee. It will consist of a full line of coffee products. Four RTD coffee products will be part of the initial launch of Green Hills Coffee: black coffee, iced coffee, mocha, and vanilla latte. The coffee drinks are manufactured in Thailand within a facility that is certified for GMP, HACCP, and Halal production. Green Hills Coffee is produced in a 180ml tin can, providing this beverage with a look that is premium, clean, and modern; and a taste that captures the essence of drinking a cup of brewed coffee. The current targeted retail price is 500 kyats, making it an affordable product for the average consumer.
The brand is targeted towards young working professionals and university students looking for a quick and convenient grab-and-go beverage. It is a drink for tired and sleepy travelers and drivers who want a more natural alternative to energy drinks. It is also a companion beverage for adventurous thrill-seekers who want to grab a drink to fuel their activities. Finally, it is a drink for the everyday variety seeker who is influenced by western culture and would like to drink coffee simply as a refreshment.
Our brand motto is Head for the Hills. Our brand message is centered around the concept that drinking Green Hills Coffee will bring you a moment of escape from the hustle and bustle of daily life, to a more refreshing and natural landscape. Our brand will take the consumer on a journey through spectacular landscapes, green and majestic mountains, lush and green forests, and pristine lakes and rivers.
Look for Green Hills Coffee at promotional events in the coming months. The reception towards the new brand has been promising. We are enthusiastic to meet the demands of an eager consumer market.